Sunday, December 13, 2009

Patent Infringement Damages - Optimize Your Patented Technology Or Lose it

Patent infringement damages just got much more interesting. It turns out that if you don't optimize the implementation of your intellectual property you might just lose it. A recent decision in Arizona District Court regarding Bard Peripheral Vascular, Inc. v. W. L. Gore Inc. (No. CV-03-0597-PHX-MHM) denied Bard a permanent injunction because Gore made a better product using Bard's patented technology than Bard.

Bard argued that Gore sells two types of infringing products. The first group are products for which Bard sells an alternative, nearly identical counterpart. These products are referred to as "Counterpart Products."

They include PROPATEN grafts, INTERING grafts, cardiovascular patches, and other variations of those grafts and patches. The second group of products is made up of items for which Bard does not currently offer an alternative in the marketplace. These are referred to as "Non-Counterpart Products." They include Gore's VIABAHN stent-grafts, EXCLUDER stent-grafts, TAG stent-grafts, VIATORR stent-grafts, ACUSEAL patches, as well as other products.

Bard asked the Court to permanently enjoin Gore from making and selling the Counterpart Products, the Non-Counterpart Products, and from any further development of infringing products, including products for which it lacks or is presently seeking FDA approval.

The Court heard testimony from surgeons telling about the superiority of Gore's implementation of Bard's patented technology. As a result, the Court decided not to enjoin Gore.

Bard was awarded lost profits for the Counterpart Products made and sold by Gore and also received a royalty on sales of the Non-Counterpart Products. What now remains to be decided is how Gore will compensate Bard for future use of Bard's no longer exclusive patent rights.

The parties will likely reach some agreement on the future royalties Gore will pay Bard for Non-Counterpart Products. The difficult question will be how to compensate Bard for Gore's future sales of Counterpart Products, where Bard will directly compete. Bard will lose future sales and future incremental profits.

A typical royalty rate will not be sufficient to compensate Bard for future lost incremental profits. Currently, a Plaintiff may win a patent infringement case but lose exclusive use of its own patented technology.

Russell L. Parr, CFA, ASA is President of IPRA, Inc. He is an expert in determining the value of intellectual property. His books are published in Japanese, Korean, Italian, Chinese, Romanian and Russian. Mr. Parr also has served as an expert witness regarding intellectual property infringement damages, testifying at deposition and/or trial over 50 times. Contact Mr. Parr via his website:

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