Saturday, January 1, 2011

Launch of RainmakerVT for Lawyers is 'Flight Simulator' for Business Development

Leading legal business development entrepreneurs Craig Levinson and Mike O'Horo are pleased to announce the launch of RainmakerVT, the first interactive online business development training program to aid attorneys in mastering the art of marketing, sales, and networking. RainmakerVT enables lawyers to learn and practice new techniques and tactics, get immediate feedback and coaching, and bolster their confidence in the privacy of a virtual world from any computer, 24 hours a day.

RainmakerVT was created by two of the legal industry's most respected innovators to address significant obstacles to business development for lawyers.

First, studies have shown that lawyers have an aversion to making mistakes in public. RainmakerVT allows lawyers to privately simulate various sales interactions and make choices that result in immediate feedback. Incorrect answers trigger a video popup in which a coach explains why a particular choice is not optimal, and directs lawyers to select another option.

Second, lawyers traditionally have not had enough real-world sales experiences to make them proficient in developing business. O'Horo and Levinson estimate that even when pursuing a strategically important new-business goal, attorneys commit an average of only three hours per week to it. Even if lawyers weren't so inhibited by fear of public mistakes, and all their business development activity yielded the maximum learning value, the minor time they spend doing so limits their learning and experience.

RainmakerVT is the future of business development training program for lawyers. Its interactive virtual training puts lawyers in a private environment where they manage an avatar through virtual networking events, sales calls, beauty contests and other marketing/sales activities.

"Virtual training overcomes the serious limitations of instructor-led training," O'Horo said. "It's scalable, i.e., available to all lawyers; it's affordable, available 24/7, measurable and consistent." Levinson adds, "According to Myers-Briggs, lawyers are strongly averse to being wrong publicly, so the virtual world allows them to learn, make mistakes privately, and practice before applying the skill in the real world."

RainmakerVT is also launching with a creative affiliate program looking to partner with other vendors in the legal space who understand the uniqueness of their approach and technology and can help explain the value of virtual training to their contacts.

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